As everyone is no doubt aware, after some 18 months or so of trying to gain wide real estate industry support and consumer traffic, PBL and Microsoft decided to withdraw their support for MyHome.com.au and sell the site and assets. This is certainly a blow to the many within our industry that saw the online threat and were supporting the site. But it is hopefully only a speed hump!
A group of industry ‘players’ attempted to buy the site and assets however were unsuccessful. Despite rumours in the market, Harcourts have not bought it! As much as I would have liked to!
We are meeting this week with the new owners of MyHome in an attempt to ensure it’s survival and ensure we continue to work towards achieving the original goals we set.
I can only encourage those within the industry who supported the site to stay supportive. This near miss should have at the very least highlighted how vulnerable we are as an industry and just how important an industry owned and influenced site is for the future. We will try to work this through with MyHome, but whether ultimately successful or not, we need an industry portal.









